EIBF Webinar: Preparing for holiday sales

  • 26/10/2020

On Thursday, 5 November, we hosted a webinar to foster exchange of best practices between booksellers in the lead up to the end of the year sales 


Many countries around Europe, and the world, are experiencing a surge of Coronavirus infections, and many governments are again imposing various restrictions to try and contain the spread. Ireland has introduced one of the harshest measures, where all non-essential stores have been required to close. With Christmas season just around the corner, many booksellers are again facing uncertain future. 

To share experiences on how different booksellers are preparing for the holiday period, we hosted an EIBF webinar on this theme on Thursday, 5 November at 7 pm CET/6 pm GMT. We welcomed two speakers to the event, who discussed how they are gearing up to the end of the year sales, focusing on reviewing and ordering stock, planning promotional campaigns, and looking at Coronavirus restrictions in their countries and how to best implement them. 


Get to know our speakers 

     -     Julie Belgrado, Director at EIBF 

     -     Daniel Hagemann, head of the Bücherstube Fuhlsbüttel in Hamburg, Germany 

     -     Inara Belinkaja, owner and director of Janis Roze Bookstores in Riga, Latvia 


Missed the event? 

Listen to the recording below: