The Association is a non-profit trade organization for Sweden's book, paper and office merchants. Their mission is to disseminate information about books and reading and to create the conditions for a broad and competent network of booksellers in Sweden. The association safeguards the common interests of the member companies, both internationally and within Sweden, by bringing their case to decision makers, suppliers and other interest organizations. The association has about 300 members and is largely financed by membership fees.